Did you know that over 83% of shoppers believe they’re more knowledgeable than sales associates? This leaves many companies wondering – how can we develop our frontline workers to ensure they deliver an excellent in-store customer experience and drive sales? To answer this question, we need to explore the power of microlearning for training frontline workers in the retail industry.
We are living in an era where the pace of change is the fastest it has ever been. The ever-evolving technology compels businesses to adapt and maintain their competitive advantage while becoming more resilient. This is especially relevant for the retail industry, as it continues to grapple with a high attrition rate.
Some of the top performing retail companies are maintaining their competitive advantage by implementing microlearning for frontline workers. Here’s an example of a leading pharmacy retail chain, Wellness Forever, that adopted this strategy to promote and provide continuous learning.
Founded in 2008, Wellness Forever has more than 200 stores across Maharashtra, Goa, and Karnataka and has 4000+ employees. Let’s look at the challenges that led the company to employ microlearning for frontline workers.
To combat these challenges, Wellness Forever worked with disprz to leverage a more effective learning platform and accelerates their time to productivity. With disprz, Wellness Forever experienced the following:
Tackling these challenges helped the team achieve these key outcomes & benefits:
Understanding the employees’ skill gaps and keeping the industry requirements in mind, the retail chain initiated and implemented KPI-driven digital learning for all employees and is now successfully skilling its always-on-the-move workforce.
According to the Journal of Applied Psychology, microlearning makes the transfer of learning from the classroom to the desk 17% more efficient. So how can organizations track these learning metrics and their impact?
This was one of the most significant challenge faced by Chaayos, a chain of retail stores that sells flavored tea across India. In addition to the lack of mobile or scalable learning platforms to disseminate product knowledge to employees and time-consuming training procedures.
Here’s how Chaayos leverages microlearning for frontline workers in the flow of work, while reducing the time and costs of training, with the help of disprz:
Here’s how implementing microlearning helps Chaayos achieve its key outcomes:
Chaayos now offers 1200 personalized chai options. disprz’ learning and skilling platform facilitated constant learning and upskilling, helping the Chaayos team structure their training programs in a timely and transparent manner, improving retention while keeping track of the direct impact on KPIs and performan
Just like Wellness Forever, other companies like Amazon and Delhivery have realized the power of microlearning for frontline workers. They have quickly found that this unique learning approach enables them to formulate and validate new strategies and improve the frontline team’s performance.
They personalize the learning pathway and create varied learning experiences with ILT, microlearning, webinars, and Free Web Content (YouTube, etc.)
Debashree is an adept Content strategist, curator, and our go-to for all things content at Disprz. She is a part of the Content Marketing team and handles content around enterprise learning and skilling for our website and social media. Debashree also spearheads the creation of our high-quality thought leadership content, our Purple papers. With a rich background working with B2B and B2C organizations in health tech, ed tech, hospitality, and more, she currently focuses on curating informative content around generative AI, skilling, and learning. Debashree boasts a distinguished career with over 6 years of expertise in content management. She holds a degree in Aeronautical Engineering from Visvesvaraya Technological University, Karnataka.
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