Over 83% of shoppers believe they’re more knowledgeable than sales associates.
How can the frontline workforce deliver excellent in-store customer experience and value to these shoppers and drive sales?
We are living in an era where the pace of change is the fastest it has ever been. The ever-evolving technology compels businesses to adapt and maintain their competitive advantage while becoming more resilient.
How does the retail industry, which has been grappling with a high attrition rate, stay ahead in this highly competitive landscape?
Here’s an example of a leading pharmacy retail chain – Wellness Forever, that fosters a culture that promotes and provides continuous learning to teams that work apart.
Founded in 2008, Wellness Forever has more than 200 stores across Maharashtra, Goa, and Karnataka and has 4000+ employees.
Let’s look at the challenges that led the company to employ microlearning for its frontline teams:
Here’s how disprz works with Wellness Forever to solve these challenges and accelerates their time to productivity:
Tackling these challenges helped the team achieve these key outcomes & benefits:
Understanding the employees’ skill gaps and keeping the industry requirements in mind, the retail chain initiated and implemented KPI-driven digital learning for all employees and is now successfully skilling its always-on-the-move workforce.
Just like Wellness Forever, other companies like Amazon and Delhivery have also realized the power of microlearning to formulate and validate new strategies and improve the frontline team’s performance.
They personalize the learning pathway and create varied learning experiences with ILT, microlearning, webinars, and Free Web Content (YouTube, etc.)
What makes microlearning an ideal fit for the retail workforce?
The pandemic has put healthcare workers in the limelight. The unprecedented crisis made it imperative to listen to the team, keep them in the loop, and teach them to cope with unusual scenarios.
Coming back to our example, here’s how Wellness Forever tackled this challenge:
The fear of the pandemic made both the consumer and the employees extremely anxious. The retail chain stores across India saw a 40% growth in monthly business because of Covid-19.
The sudden spike in business volume affected productivity since they could not operate standard procedures, which created a lot of confusion.
To ensure productivity and address its employees’ concerns, the company launched a 6-week journey, “Taming anxiety and hacking your way into productivity,” in collaboration with disprz.
This journey included:
Leveraging microlearning for their frontline teams, Wellness Forever successfully engaged, educated, and motivated its employees during the pandemic.
According to the Journal of Applied Psychology, Microlearning makes the transfer of learning from the classroom to the desk 17% more efficient.
So how can organizations track these learning metrics and their impact?
This was one of the most significant challenges faced by Chaayos, a chain of retail stores that sells flavored tea across India. In addition to the lack of mobile or scalable learning platforms to disseminate product knowledge to employees and time-consuming training procedures.
Founded in 2012, Chaayos has 52 stores across the country and has 1100 employees.
Here’s how Chaayos trains its workforce in the flow of work, reduces time and costs of training, with the help of disprz:
Here’s how implementing microlearning helps Chaayos achieve its key outcomes:
Chaayos now offers 1200 personalized chai options. disprz’ platform facilitated constant learning and upskilling, helping the Chaayos team structure their training programs in a timely and transparent manner, improving retention while keeping track of the direct impact on KPIs and performance.
Debashree is an adept Content strategist, curator, and our go-to for all things content at Disprz. She is a part of the Content Marketing team and handles content around enterprise learning and skilling for our website and social media. Debashree also spearheads the creation of our high-quality thought leadership content, our Purple papers. With a rich background working with B2B and B2C organizations in health tech, ed tech, hospitality, and more, she currently focuses on curating informative content around generative AI, skilling, and learning. Debashree boasts a distinguished career with over 6 years of expertise in content management. She holds a degree in Aeronautical Engineering from Visvesvaraya Technological University, Karnataka.
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