Frontline workers are the face of a company. If they deliver the wrong product or fail to serve a client efficiently it will affect the reputation of a business. As we all know bad reviews spread like wildfire. Whether it is a restaurant waiter or a delivery executive, they need the right skills to do their job effectively.
79% of CEOs today feel that a lack of essential skills is threatening their business growth.
However, upskilling the frontline workforce is a challenging task without the right learning strategy. Most of the frontline workers don’t have access to laptops or desktops. They are crushed for time. This distributed workforce often resides in different regions of the country. They might not know the standard languages like Hindi or English. Moreover, some of the frontline employees in Tier -3 and Tier – 4 cities often face bandwidth issues.
The best solution to address these challenges is “MOBILE LEARNING”. Mobile is a convenient device to get the learning material out quickly in the moments that matter to your frontline employees. It meets them right in the flow of work. Mobile learning gives them the freedom to learn at their own pace. Moreover, they can download and have offline access to the learning materials.
Mobile learning improves productivity by 43%
Upskill your frontline workforce on the go by providing bite-sized training on the device they already use every day. Mobile learning offers a plethora of learning opportunities to the frontline workforce to increase their efficiency and improves their skills regardless of where they are. Whether they are traveling or waiting for a client, they can easily use that free time to learn something new.
Here are a few reasons to make mobile learning a part of your upskilling strategy.
When it comes to the frontline, companies experience a very high churn rate. Employees leave quickly if they find the product or process complicated or are not satisfied with the job. So, it is pivotal to create an effective and simple onboarding process to make the life of the frontline employees easier.
The best way to do it is by taking the mobile-first approach. Adding automation to onboarding can help speed up the process. So from the first day of joining, the frontline team will receive all the necessary information about the product and company to perform efficiently.
Moreover, through mobile onboarding, it becomes easier to provide training and ensure uniformity of knowledge dissemination to frontline employees spread across different regions.
The frontline workforce is the first touchpoint to the customers. Through mobile learning, you can keep them updated about a new product or changes in procedures so that they can offer better services to the client.
Most of the modern mobile learning solutions allow you to communicate with all your frontline employees at one go to provide timely information. For instance, due to COVID-19, the Government of India has imposed a night curfew. So you can instantly inform all your delivery agents together regardless of their location to deliver the products before 7:00 PM. It is better to have a single point of contact to convey crucial information in real-time.
The language barrier is a major roadblock while upskilling frontline employees. One of our eCommerce clients at disprz faced the same issue.
Their delivery associates were distributed across India and spoke 9 different languages. Through our mobile app learning solution, they could provide learning and even conduct periodic assessments in multiple languages to test the understanding.
Only when your frontline employees understand a language, will they invest time in learning. So it is important to blend mobile with vernacular learning, as frontline employees prefer learning in the languages they know.
Personalization is the key to train frontline employees successfully. So opt for a solution that helps you create personalized mobile learning experiences tailored to individuals’ needs.
For instance, disprz, an AI-powered skilling suite provides personalized recommendations on the mobile app, based on past behavior and learning patterns of learners. Moreover, it integrates with various third-party apps to manage and determine KPI scores.
You can compare various KPI scores to measure progress. For example, the KPI score of your employee in the first quarter was 6 so you can see if it has improved or decreased in the second quarter. So, accordingly, you can have a feedback session to identify the performance gap and personalize the learning materials to fill those gaps.
Frontline employees learn best from peers and a mobile learning solution is the best channel for knowledge sharing. Mobile can be used as a means of content generation.
Moreover, you can open lines of communication for the team on mobile to discuss challenging client-facing situations. The frontline team can start a common thread and post their queries on the social wall. They can record their experience of customer interaction using mobile and share the same with other users.
Mobile learning is the best way to meet your frontline employees at the point of need. No more relying on emails or bulletin boards, you can easily keep your frontline employees informed by pushing out content on a mobile learning solution.
Are you still unsure about a mobile learning solution? Talk to us, we can guide you.
Debashree is an adept Content strategist, curator, and our go-to for all things content at Disprz. She is a part of the Content Marketing team and handles content around enterprise learning and skilling for our website and social media. Debashree also spearheads the creation of our high-quality thought leadership content, our Purple papers. With a rich background working with B2B and B2C organizations in health tech, ed tech, hospitality, and more, she currently focuses on curating informative content around generative AI, skilling, and learning. Debashree boasts a distinguished career with over 6 years of expertise in content management. She holds a degree in Aeronautical Engineering from Visvesvaraya Technological University, Karnataka.
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