As a learning and development professional, strategizing, curating, and managing content might appear time-consuming and arduous. However, content is an integral part of learning and development that cannot be ignored.
Content is king, not only in marketing but also in Learning and Development. Great content can capture attention and boost employee engagement. Content has the power to develop workforce capabilities and drive higher “ROI” if strategized effectively.
A well-defined content strategy can positively impact the creation, execution, curation, management, and enrichment of the content. Hence content strategy has topped the list of L&D priorities for 2022 for several organizations. If the content strategy has been off your radar, then it is time you pay attention before it jeopardizes your learning ROI.
A content strategy is high-level planning that helps define a roadmap to make your learning and development more engaging and relevant to the learners. Having a strategy can help L&d professionals stay on the right track and deliver high-impact learning.
Planning and defining a content structure helps filter out the relevant content that gets employees upskilled and reskilled quickly. It becomes easier to determine which kind of content is required, when it is required, what should be included and what should be avoided.
When the content of the training programs isn’t aligned with the learners’ preferences, it often leads to low adoption that eventually affects the learning ROI. With an effective content strategy, you can lead your content in a direction that is preferred by the learners and develop employee capabilities. You can easily control your content’s quality, effectiveness, delivery, relevance, and length through content strategy.
Content strategy is very important as it helps you achieve the following:
One of the best ways to keep employees engaged in L&D is to build a content strategy that ensures impactful outcomes. Here are 4 few steps that you can follow to create an effective learning content strategy:
For understanding content requirements, it is essential to set clear goals and KPIs as well as identify skills for each role in the organization. This will help in setting a benchmark against which the effectiveness of the content can be measured.
Employees’ performance should also be measured regularly to determine their development potential. One-to-one meetings can help understand the employees’ learning needs to tailor content to their unique requirements. The managers work closely with the employees; it is important to reach out to them to understand which type of content will benefit their team.
Content planning is the foundation of an effective L&D program. Hence once the requirement is gathered, create a content plan explaining the steps to fill the gap between current and desired skills.
Below are a few ways for mapping out the content journey:
A crucial part of content strategizing is determining whether you will create the L&D content or curate it.
If you are creating content, here are the points you must consider:
If you are curating content, consider the following points:
Determining how to deliver content is another important aspect of content strategy. There are various methods to deliver content like live webinars, slide decks, emails, etc.
However, It is important to embed learning into the flow of work to ensure the target group in real-time.
Having an organized SaaS-based learning platform can ease your work as an L&D professional. You can easily create or curate content with a skilling suite like disprz. It also offers free and paid integration with various content providers. Besides, it helps in skill mapping to identify trending skills. It even enables you to monitor employee performance through KPI scores to spot the areas of improvement. Moreover, it helps in driving personalized learning as it is powered by AI that recommends content to the employees based on their past learning behavior.
Studies show that 77% of learning and development professionals believe that personalized learning is critical to employee engagement.
One of the biggest L&D challenges is creating impactful content that drives results. The right content strategy can help address this challenge and build workforce capabilities. Effective content can bridge the skill gaps; hence content strategy must be given utmost importance. Investing time in strategizing content can help in building learning materials that are relevant to each employee. The right strategy can help in developing winning content for achieving the desired outcome.
Debashree, is the dynamic Content Specialist at Disprz, with over 6 years of content management experience. She's the creative force behind the engaging content you find on our website, from blogs to whitepapers and social media. With a diverse background spanning startups, edtech, hospitality, healthtech, and real estate, she now channels her expertise into the world of enterprise skilling.
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