AI Sales Coaching & Roleplay
Meet the AI Sales Coach Designed for High-Velocity Revenue Teams
The AI practice and coaching layer for sales teams that creates realistic practice sessions, replicating real customer conversations so every sales rep is confident and ready before they face one.
Trusted by 500 + enterprises globally
Everything your sales team needs to practice, perform, and improve
-
Prepare reps for the conversations that decide deals
Get reps to rehearse every stage of the sales conversation through realistic AI roleplays before they meet real customers.
-
Mirror real customer personas with AI
Configure AI customers by industry, role, seniority, personality, decision style, emotional state, and cultural context to create practice that reflects your actual market.
-
Coach every conversation with actionable feedback
Deliver instant, framework-based feedback after every roleplay, helping reps understand what they did well and where they need to improve.
-
Prove sales readiness with performance data
Track skill progression, conversation scores, and coaching impact across individuals and teams with dashboards built for sales leaders and L&D.
Prepare reps for the conversations that decide deals
Get reps to rehearse every stage of the sales conversation through realistic AI roleplays before they meet real customers.
Mirror real customer personas with AI
Configure AI customers by industry, role, seniority, personality, decision style, emotional state, and cultural context to create practice that reflects your actual market.
Coach every conversation with actionable feedback
Deliver instant, framework-based feedback after every roleplay, helping reps understand what they did well and where they need to improve.
Prove sales readiness with performance data
Track skill progression, conversation scores, and coaching impact across individuals and teams with dashboards built for sales leaders and L&D.
Every stage of the deal cycle, covered
New Rep Onboarding
Practice discovery calls, pitches, and early objections before the first real customer interaction.
Product Pitch Practice
Rehearse your pitch against a realistic AI customer built from your own training content until it lands every time.
Discovery Calls
Practice asking the right questions, listening actively, and reading customer signals before the call that matters.
Objection Handling
Train on your toughest objections through live two-way sessions. No scripts, no hints, just real responses.
Negotiation & Closing
Build confidence for late-stage conversations, discount requests, and closing moments before they happen.
Renewal Conversations
Prepare to defend and grow existing relationships against customers who have real concerns and long memories.
Cross-Sell & Upsell
Practice expanding customer relationships without losing trust, positioning the right solution at the right moment.
Promotional Outreach
Sharpen outreach conversations, value framing, and early resistance handling so every rep starts strong.
From playbook to scored feedback in three steps
-
1
Build the Scenario
Define the customer persona, situation, and call objective. Upload your product content, SOPs, and training materials. Sales Coach creates a realistic AI customer ready to engage.
-
2
Practice the Roleplay
Enter a two-way simulation with your AI customer. No hints, no scripts. The AI responds dynamically to everything the rep says, just like a real customer would.
-
3
Get Detailed Feedback
Post-session analysis identifies every missed moment, talk ratios, and filler words. Every rep gets a personalised coaching plan to improve before their next session.
The numbers speak and so do the teams behind them
in store sales
learners engaged
"We have partnered with Disprz for over two years to train our workforce and partners through assessments and learning programs. Their GenAI authoring tool has been especially useful in creating our own learning content."
"We are glad to partner with Disprz, which has enabled us to take our mobile learning application to the next level. Their app is advanced and has a range of features such as personalization, an intuitive visual interface, and learning recommendations."
See how Sales Coach turns a playbook into a practice session
No generic walkthrough. Bring your playbook and we'll build a live session on the spot.